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Robin Clifford is a director of CLA Consulting, a specialist Defence and Security consultancy providing operational and advisory support to Government, corporate and private clients. With 30 years military and civilian experience in risk and crisis management, he specialises in strategic and crisis communications and has experience of high pressure media engagement in complex situations. He has international experience including at the highest levels of decision making in the United Nations and NATO. Robin uses CLA’s core defence and security professionals as well as an international network of communications specialists, to manage complex global communications and reputational issues. Specialising in communications audits and planning and provides strategic counsel to senior management, Robin is a strong advocate of the need to fully integrate reputational security into risk and security planning at all levels.